PRESS RELEASE

[Los Angeles, California] — No one likes to be rejected. We’re practically hard-wired to avoid pain and most people don’t go seeking out failure and disappointment. But what if those natural instincts are actually inhibiting our success?

In her popular book Go for No, author Andrea Waltz makes the argument that hearing “no” is a natural byproduct of being ambitious. In fact, she says, the path to “yes” is often lined with many, many “nos.” Still, becoming comfortable with rejection is easier said than done—especially for women, who tend to be more risk-averse than their male counterparts.

“Logically we all understand that rejection is a part of business and life. But that doesn’t mean that it doesn’t hold many women back from reaching their goals,” Waltz said.

By reframing rejection not only as a necessary evil but actually as valuable in and of itself, Waltz aims to empower women to overcome the fear of failure. She equips them to have the mindset they need to take bold strides in the right direction—whether that’s in the context of a sales environment, leadership, or some other business endeavor.

“In today’s competitive landscape, you can no longer afford to sit back and wait to be chosen. You need to learn to have the courage to ask for what you want and a willingness to fail,” Waltz said.

Waltz will address Society of Saleswomen members in an interactive event titled “Go for No.” It is one in a series of monthly virtual events designed to equip female and female-supportive members to grow and learn from one another. The session is free to all SOS members and will take place September 22, 2021, from 6 to 7 p.m. PST. Not a member? Join us.
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About Society of Saleswomen: Society of Saleswomen unites women in all sales disciplines. The mission is simple: cultivate an environment where women can be empowered to unify, connect, and support each other in their craft. The vision for SOS is to create a space where women in sales and entrepreneurship can discuss the unique experiences that affect them in sales and sales leadership roles. The organization provides tools, resources, support, and encouragement through in-person events, small dinner groups, digital access, and forums. All female or female-supportive/hiring members are welcome.

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